Strategic communication scholar-practitioner
I am a researcher and strategist specializing in influencer culture, advertising and branding, and strategic communication in social media environments.
My research examines how influencers and brands construct and manage identity online, particularly how creators navigate tensions between authenticity, audience expectations, commercial partnerships, and platform algorithms.
Drawing on more than twenty years of experience in strategic communication, content development, and project leadership, I bring an applied perspective to the study of influencer culture, online communities, and digital storytelling. My work bridges theory and practice to better understand how identity, influence, and brand narratives are strategically constructed across networked platforms.
Strategic Communication
A strategic thinker by nature, my ability to develop strategic communication plans is honed by years of experience and postgraduate training.
Project Management
Accustomed to performing as a marketing department of one, managing projects is fundamental to my professional role.
Content Creation
My graphic design, web design, and copywriting skills are an essential element of my ability to implement strategic communication plans.
Academic CV Highlights
As a Ph.D. candidate, I have developed my academic writing skills, collaborated on research projects, presented at academic conferences, and taught undergraduate and graduate courses.
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Melissa Pickett 